Trim the crust from the bread. Flatten the slices slightly with a rolling pin.
In the center of each bread slice, add about 1 teaspooon of the filling of your choice.
I made half with Raspberry Jam and half with Strawberry Cream Cheese
Roll the bread like a cigar. In a bowl mix the egg and the milk; whisk until well combined. On a small plate mix the sugar and cinnamon.
Set a skillet over medium heat. Add unsalted butter. Soak the bread rolls in the milk mixture until fully coated. Add them to the hot pan and cook the rolls until they are golden brown on all sides. Roll in sugar/cinnamon mixture. Serve hot.